3x Frida Baby Grow-With-Me Training Toothbrush Set — Wholesale

A two-stage baby and toddler training toothbrush set from Frida Baby, a parenting brand your customers already recognise on the shelf. It covers the first two years of oral care in one box, which makes it an easy add-on beside teethers, bath products and baby gift sets.

Why Stock the Frida Baby Grow-With-Me Set?

• Recognised Brand Pull: Frida Baby has strong name recognition with new parents, so this sells off the shelf without a lot of explaining.
• Two Stages, One SKU: One set holds a 6+ month baby brush and an 18+ month toddler brush, so you cover two age stages without stocking two products.
• Simple, Shelf-Ready Selling Points: BPA-free silicone handles, food-grade silicone on the baby brush, and triple-angle bristles give staff three clear facts to share.
• Built-In Repeat Purchase: The toddler brush's bristles change from blue to white when it's time to replace, which prompts customers to come back.
• Strong Gifting Fit: It's practical and low-risk for baby showers, first birthdays and new-parent bundles.

Ideal Retail Channels

• Baby & Maternity Boutiques: A natural fit next to teethers, feeding and bath care.
• Natural Grocers & Health Stores: The BPA-free, food-grade silicone message lines up with ingredient-conscious shoppers.
• Gift & Lifestyle Shops: A ready-made add-on for baby shower and new-parent gift sections.
• Pharmacies & Independent Drugstores: It slots into the children's oral care aisle with a recognisable brand.

Wholesale Product Specs

Handling & Display Notes

• Placement: Merchandise with infant care, teethers or children's oral care rather than adult toothbrushes, where parents of 6–24 month olds are already shopping.
• Shelf Messaging: Lead your shelf talkers with "6+ months to 18+ months, one set" and "BPA-free silicone".
• Cross-Sell: Pair it with children's toothpaste, teethers or bath sets to build basket size.
• Storage: Keep it in its original packaging in a clean, dry area until sale.

Retailer FAQs

What age range does this set cover for my customers?

The baby brush is for 6 months and up, and the toddler brush is for 18 months and up. One set covers both stages.

What are the main selling points for my staff to share?

Both handles are BPA-free silicone, the baby brush is food-grade silicone for gums, and the toddler brush cleans three sides of each tooth at once. The toddler bristles also change colour when it's time to replace.

Does this product drive repeat purchases?

Yes. The toddler brush's blue-to-white wear indicator signals when it's time to replace, which gives customers a reason to come back.